Membership Growth via Performance Marketing (Google Ads + Meta Ads)
Client:
Corporación Médica
Year:
2025
Goal
Scale new member acquisition while reducing CPA
Challenge
Reverse stagnation in new insurance member acquisition and improve cost efficiency.
Site Link:
The Strategy:
Launched a performance growth plan across Google Ads and Meta Ads, segmented by high-intent cohorts (e.g., young families, self-employed).
Funnel optimization: created dedicated landing pages per segment to improve UX and increase completed quotes/sign-ups. (Your UX/UI background strongly supports this framing.)
Retargeting: campaigns for users who started but abandoned the quote process.