Matias Jaramillo

Corporate Website Transformation (UX/UI + SEO + Lead Conversion)

corpo-ux
Client:
Corporación Médica
Year:
2025
Goal
Turn the website into a conversion channel that reflects premium medical quality.
Challenge
Outdated digital presence, high bounce rates, and weak conversion from visitors to patients.

The Strategy:

Led a full website redesign using user-centered UX/UI and accessibility best practices.

SEO + content engine: restructured the site architecture for search, and launched a health blog to attract qualified organic traffic.

Improved the online lead conversion experience to be mobile-first and intuitive.

 

Impact

Delivered cohesive brand alignment and an improved user experience

Strengthened web conversion performance and patient experience

Contributed to sustained membership growth