BTL Activation & Cross-Selling Strategy (World Diabetes Day)
Client:
San Agustin Clínic
Year:
2024
Goal
Use a high-impact health date to build brand awareness and generate new leads beyond the clinic setting.
Challenge
Capture qualified prospects in a non-clinical environment and turn them into consults and insurance members.
Site Link:
The Strategy:
Designed a high-traffic mall activation: a health booth offering free blood glucose screenings + education.
Lead capture mechanic:
attendees completed a digital form on a tablet, opting in to be contacted and automatically entering the CRM.
Conversion workflow: follow-up via email marketing + call center for:
a free first consultation (for out-of-range results or prevention interest)
tailored health insurance plans as a cross-sell offer
Impact
Built a qualified patient/prospect database with explicit consent
Converted event attendees into recurring clinic patients
Generated direct insurance sales from the newly captured audience
