Portfolio
Digital marketing and growth experience and campaigns:
strategy, campaigns, content, web/UX, analytics, and continuous optimization.
BTL Activation & Cross-Selling Strategy (World Diabetes Day)
Designed a high-traffic mall health activation with digital lead capture, then converted attendees into consultations and insurance members via CRM follow-ups and cross-selling.
Membership Growth via Performance Marketing (Google Ads + Meta Ads)
Scaled acquisition with segmented performance campaigns and landing-page optimization, driving +30% YoY new members and +200% total lead volume (internal reporting).
Corporate Website Transformation (UX/UI + SEO + Lead Conversion)
Led an end-to-end website redesign with UX/UI, SEO architecture, and a mobile-first booking flow—turning the site into a core patient acquisition and conversion channel.
AI-Assisted Creative Production Automation (Canva + Adobe + AI)
Built a high-velocity content production workflow using AI-assisted design tools to deliver consistent multi-format assets for campaigns, events, and always-on marketing.
